Price for growth and margin
Increase efficiency of go-to-market activities
Reduce churn and improve customer satisfaction
Expert assessment, strategy, testing, and change implementation.
A growth coach & consultant who works with SaaS businesses that have flat revenue acquisition rates and need new growth options.
I worked at a SaaS startup that grew from $1M to $140M. As head of strategy & growth and later as general manager, I found several keys to efficient growth to help us get past our plateaus.
My strengths are understanding and communicating data and translating that understanding into productive action for sales, marketing, product, and engineering teams.
"Kirk is an exceptional consulting partner and thought leader and I've worked with him extensively on numerous engagements spanning business strategy, SaaS product pricing, go-to-market messaging, and joint venture/M&A work.
Bottom line, Kirk is a seasoned executive leader that can cover a lot of ground operating at a board level when needed, but also very willing to dig into the details and get his hands dirty."
Rob Sanchez
President of NorthWinds Technology Solutions
We have a guided framework to gather data and act on insights unique to your business..
We model how operational, product, sales, and marketing data tie together with the P&L
We complete a Reverse Funnel Assessment™, which finds & prioritizes growth levers
We create a roadmap for accelerating growth
We work across teams to deliver results
Our framework drove better targeting, closing, upselling, and onboarding to dramatically increase new recurring revenue.
Without new products or marketing spend, this approach created a huge increase in customer lifetime revenue added each month.
We used the principles in this framework to create a B2B SaaS offering rated top three with Google & Microsoft.
"I always know that any problem I have, Kirk will be able to provide guidance and advice. It is his leadership style and command of the situation that allows him to quickly deduce what is happening and then activate with authority."
Adam Williams
Chief Revenue Officer of Liquid Web and Nexcess