Great article: differentiate anything

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Shared by: Kirk Averett

Companies that make meaningfully different products open the door to stronger growth.

There have been great books, articles, quotes, and presentations that impact how I think, and I intend to share them periodically. This article from Theodore Levitt opened my eyes to new dimensions that influence customer purchasing decisions. If you are worried that your product isn't different enough, I think it may inspire you with some new ideas.

https://hbr.org/1980/01/marketing-success-through-differentiation-of-anything